The most famous fuzzy drink is Coca Cola, with consumers all over the globe.
When millions of people buy this product, they are also helping the company to financially support organizations, businesses, and causes that they believe in or that benefit them.
Those companies that receive money from Coca Cola, promote the “energy balance” myth, which states that it’s okay to eat something (sugar) as long as you burn off the calories through exercise.
Calories aren’t the only problem when it comes to Coke. Consuming this drink, and soda drinks in general on a daily basis, can be the cause of developing chronic diseases.
In the recent article published by Russ Greene and Russell Burger from Crossfit.com, they revealed which companies perpetuate the myth. The article is named The Four Hallmarks of Big Soda (BS) Nutritional Propaganda.
The Academy of Nutrition and Dietetics (AND)
This organization was funded by Coca Cola until 2015, and also founded the “Energy Balance 4 Kids with Play” program with the Healthy Weight Commitment Foundation (HWCF). “[…] this organization represents Coca-Cola, PepsiCo, Nestle, General Mills and other distributers of sugary-sweet products.”
The International Food Information Council Foundation
Funded by Coca-Cola and PepsiCo, according to them, ”when it comes to weight management or weight loss, it’s the total calories that matter most.”
The National Institutes of Health
According to their campaign “We Can!” it is okay to drink soda only “once in a while”, and suggest balance by encouraging more physical activity on days when kids eat lots of high-sugar foods/drinks.
The American College of Sports Medicine
Also funded by Coca Cola, they suggest that while water should be your first choice of beverage, “there is no harm in drinking juice or even soda in moderation.”
The U.S. Centers for Disease Control and Prevention (CDC)
The famous CDC also receives funding from Coca-Cola via the CDC Foundation. They promote “energy balance,” stating that: “Healthy eating is all about balance. You can enjoy your favorite foods even if they are high in calories, fat or added sugars. The key is eating them only once in a while.”
22 Reasons Why You Eliminate Coca Cola and Any Other Soda
Euromonitor suggests that on average, a person from the U.S consumes more than 126 grams of sugar per day, which is equal to 25.2 teaspoons, or the equivalent of drinking a little over three 12 ounce colas.
Many studies agree on the negative health effects soda has on your waistline and your teeth. But, there are even more serious consequences if you consume it on a daily basis, including diabetes, heart disease, asthma, COPD, and obesity.
- Soda can cause a decline in kidney function
According to an 11-year-long Harvard Medical School study that included 3,318 women, diet cola is linked with a two-fold increased risk for kidney decline.
- Soda increases diabetes risk
The high amounts of sugar in soda stresses your pancreas, thus increasing the risk of leaving it unable to keep up with the body’s need for insulin. Drinking one or two sugary drinks per day increases your risk for type 2 diabetes by 25%.
- Soda cans are lined with BPA
The cans are layered with the endocrine disruptor bisphenol A (BPA). BPA has been linked to everything from heart disease to obesity to reproductive problems.
- Soda dehydrates you
Soda contains caffeine, which is known to be a diuretic. Diuretics make you urinate more frequently. Dehydration causes difficulties in absorbing nutrients and eliminating waste.
- Caramel coloring in soda is linked to cancer
The caramel coloring is not made by caramelized sugar, but by reacting sugars with ammonia and sulfites under high pressure and temperatures. This can result in forming 2-methylimidazole (2-MI) and 4 methylimidazoles (4-MI), which in government-conducted studies caused lung, liver, or thyroid cancer or leukemia in laboratory mice and rats.
- Caramel coloring in soda is linked to vascular issues
According to Dr. Nehal N. Mehta, director of Inflammatory Risk Cardiology at the University of Pennsylvania, there is a link between vascular problems and caramel-containing products.
- Soda is high in calories
A 20 ounce can of Coca Cola contains 17 teaspoons of sugar and 240 calories…empty calories devoid of any nutritional value.
- Caffeine in soda blocks the absorption of magnesium
Carolyn Dean, M.D., N.D. suggests that magnesium is crucial for more than 325 enzyme reactions in the body and also plays a role in your body’s detoxification processes. This means magnesium is important for minimizing the damage from environmental chemicals, heavy metals, and other toxins.
- Soda increases obesity risk in children
Drinking soda or any other kind of sugary drink daily will increases the likelihood of a child becoming obese by about 60%. Sugary drinks are connected to other health problems as well.
- Soda increases heart disease in men
Each soda consumed per day increases the risk of heart disease by 20% in men.
- The acid in soda wears away dental enamel
According to lab testing done on soda, the amount of acid in soda is enough to wear away dental enamel. pH levels in a soda can be as low as 2.5, as a frame of reference battery acid has a pH of 1, water has a pH of 7.0.
- Soda contains high amounts of sugar
The average 20-ounce can of Coca-Cola has the equivalent of 17 teaspoons of sugar.
- Soda contains artificial sweeteners
Even though many people go for artificial sweeteners in order to lower the caloric intake, this is not smart at all, as artificial sugars are linked to numerous illness and diseases including cancer.
- Soda depletes your mineral levels
Researchers at Tufts University conducted a study that involved several thousand men and women where it’s been discovered that women who drank 3 or more cola-based sodas a day, had almost 4% lower bone mineral density in their hips, even though researchers controlled their calcium and vitamin D intake.
- Drinking soda changes your metabolism
Dr. Hans-Peter Kubis, the director of the Health Exercise and Rehabilitation group at Bangor University in England discovered that drinking soda on a regular basis can actually alter the metabolism in the human body. The subjects of the study drank 140 grams of sugar every day for four weeks (that’s less than two 20 ounce cans of Coke). Results showed that their metabolism changed after the four weeks, making it more difficult for them to burn fat and lose weight.
- Drinking more than one soda daily increases your risk for heart disease and metabolic syndrome
Ravi Dhingra, M.D., lead author of the study and an instructor in Medicine at Harvard Medical School states “If you are drinking one or more soft drinks a day, you may be increasing your risk of developing metabolic risk factors for heart disease.” According to researchers’ findings, individuals who are consuming one or more sodas a day had a 48 % increased risk of metabolic syndrome compared to those consuming less than one soft drink daily.
- Diet soda does not help you lose weight
According to a study conducted by University of Texas Health Science Center, drinking diet sodas increases the risk of becoming overweight. Talk about irony!
- Diet sodas contain mold inhibitors
Sodium benzoate or potassium benzoate, are used in nearly all diet sodas.
According to Peter Piper, a professor of Molecular Biology and Biotechnology at the University of Sheffield in the U.K., “These chemicals have the ability to cause severe damage to DNA in the mitochondria to the point that they totally inactivate it – they knock it out altogether.” The preservative has also been linked to hives, asthma, and other allergic conditions.
Diet Coke and Diet Pepsi have replaced sodium benzoate with another preservative, potassium benzoate. Both sodium and potassium benzoate were classified by the Food Commission in the UK as mild irritants to the skin, eyes, and mucous membranes.
- Sodas containing ascorbic acid and potassium benzoate can form benzene, a known carcinogen
The FDA explains that when benzoate is exposed to light and heat in the presence of vitamin C, it can be converted into benzene. The American Cancer Society states that benzene is a carcinogen.
- Daily sodas and other sugar-sweetened drinks are linked to Non-Alcoholic Fatty Liver Disease(NAFLD)
A study did a CT scan on 2,634 individuals in order to measure the amount of fat in the liver. Results showed a higher prevalence of NAFLD among people who reported drinking more than one sugar-sweetened drink per day compared to people who said they drank no sugar-sweetened beverages.
- Some sodas contain flame retardant
Sounds scary and it is scary. Brominated vegetable oil (BVO) is added to many citrus-based sodas and sports drinks to prevent the drinks from separating. BVO is patented by chemical companies as a flame retardant and is banned in over 100 countries. The USA is not among those countries.
- Soda is linked to Asthma
According to a study done in South Australia that involved 16,907 participants aged 16 years and older, high levels of soda consumption were positively associated with asthma and COPD.